While updating our website, we noticed something. We have been shooting some really boss images of women — and not the standard issue shots of beautiful, slender bikini models that we’re lambasted with on our social media feeds every day. It’s women as entrepreneurs, women as athletes, women as explorers who push boundaries.

The world is changing the way we look at Arab women - Emiriati women wearing (gasp!) colored abayas, or with their shaylas around their shoulders, at the head of the boardroom table, and at the wheel.

We’re shooting women with curves, women with muscles, women with wrinkles, women with natural hair!

And it’s women shooting, too! We’ve scheduled ultrasounds, feeding times, nap times and school runs into our production schedules - all for women who know the struggle of the working mom all too well.

So the girls at GOOD just want to say that we’re thankful for the amazing ladies (ok, ok, and men!) in our lives who make it work, and who are changing the way we represent ourselves one click at a time.